MORE REVENUE,
NOT MORE HOURS.
You're the one everything runs through. Every question, every follow-up, every "Can you just look at this?". I map where the business leaks time and money, then we build what plugs it. Simple funnels. Simple operations. Nothing that needs you holding it up.
30 minutes.
No pitch deck.
You'll leave with at least one leak found.
Who we've worked with
The way I see it...
Most businesses I meet have the bottom rung of the ladder and the top rung.
A freebie at one end, the big offer at the other, and a whole lot of air in between.
My job is building the steps, so people actually climb.
That's it. That's the work.
two ways in
BUILT FOR YOU. OR BUILT BY YOUR TEAM.
Want it built?
I map your business first, then my team and I build the lot. The funnels, the follow-up, the onboarding. You own everything. You never had to make it.
Want your team to run it?
I train your people on their own roles, on your real work, until the answers stop living in your head. They build it. They run it. It sticks.
A little about me
Hi, I'm Sarah!
DOG MUM ✶ BUBBLE TEA ADDICT ✱ SAGITTARIUS ✖ HUGE FOODIE
I spent nearly a decade inside Apple, Google, and Insight Timer, working across marketing, events, and strategy + operations.
The big lesson from the biggest tech companies in the world: Strategy comes before everything. Without the right infrastructure and architecture underneath your business, the goals stay goals.
My sweet spot sits at the intersection of marketing and tech, because I've spent my whole career on both ends. I can build the strategy and then build the thing. What you get with me is a one-stop shop: someone who fully immerses herself in your business and takes an idea from concept to strategic plan to fully built, launched, and live in the back end.
Before my corporate career in Big Tech, I spent a decade in retail, wellness and beauty.
I trained at the Australasian Academy of Cosmetic Dermal Science and worked as a Dermal Therapist at one of Australia's largest skin clinics, treating skin and creating amazing results face to face with real clients, not case studies. That's where I learned what actually moves people to book, to return, and to refer their friends.
I also spent years in retail with SK-II, L'Occitane and finally Apple, a brand with some of the most bespoke, high-performance in-store customer experience training in the world. I learned to sell, retain and deliver service at a standard most businesses never see modelled, and I learned it on the shop floor, not behind a screen.
So when I sit across from you, I'm not applying a marketing framework I read about. I understand brick and mortar and retail exactly as well as I understand online and service based offerings because I've built both. I've stood on the floor. I've treated in the clinic and I've built the client relationship, not just the campaign.
Then AI arrived, and honestly, it felt like the moment my whole career had been building towards. Knowing what this technology can do in the right hands, my work now has one focus: helping dedicated but burnt out founders supercharge their marketing and operations with AI. The goal underneath all of it is simple: More profit, less time in the business.
My work now has one focus:
Helping dedicated but burnt out founders supercharge their marketing and operations with AI.
ONE
I'm serious about three things outside of business: Korean beauty, bubble tea, and a great farmers market on a Saturday morning. When I'm not working, you'll find me with my husband Jake, our little daughter, and Jeffrey, our Moodle, who runs this household and knows it.
TWO
My favourite place in the world is New Zealand. I've done both islands in a camper van across two separate trips, and I've genuinely never been happier than on those roads. If you need an itinerary, I'm your girl.
THREE
And here's the part of me the corporate résumé doesn't show: I'm 50% strategy, 50% woo woo. I'll build your revenue architecture on a Tuesday and get my tarot read on a Wednesday. Horoscopes, mediums, Reiki when I need a reset. The spreadsheet and the spirit world both get a seat at my table.
how I work
The SCALE Method
Five stages. One system. Built so the business runs without going through you first.
SURFACE
Map exactly where the business is right now, where the money is leaking, and what's actually costing you time.
CRAFT
Build the specific AI-powered systems your business needs. Not a generic template built for someone else's business.
ARCHITECT
Put the infrastructure around it. Follow-up, content, onboarding. The parts currently living in your head move into a system that runs the same way every time.
LAUNCH
Turn it on. Test it against real enquiries and real clients, not a demo.
ELEVATE
Hand it back to you, running. You raise the price. You stop qualifying it in your head before you say it out loud.
KIND WORDS
FROM OUR CLIENTS
She made what felt overwhelming suddenly feel smooth, simple, and totally doable.
Nothing was ever too much trouble, she broke things down clearly, anticipated what I needed before I knew to ask, and brought a calm clarity to what could have been a chaotic first launch. In our first year, Fresh Start generated over £120k in revenue and supported hundreds of new managers to grow in confidence, and I honestly don't think we'd have got there without Sarah's support in that foundation stage.
If you're launching something and need someone to take the messy tech and moving parts off your plate, while helping you keep your head straight, Sarah's who you want by your side.
✶ HEATHER ELKINGTON, CEO of Fresh Leadership World ✱ @LEADERSHIPHEATHER ✶
She has a unique ability to take what feels overwhelming and turn it into clear, actionable steps
Her wealth of knowledge, practical support, and ability to keep me moving forward have helped me build momentum and make real progress with my course. On top of that, she is kind, supportive, and genuinely invested in helping her clients succeed. Working with her has been one of the best investments I've made in this journey. 💛
✶ JENNIFER CUTTRISS, Sleep Consultant + CEO of Sleep Thrive Grow ✱ @SLEEP_THRIVE_GROW ✶
She's someone I can hand a problem to and trust it will come back solved properly
Her ability to execute efficiently while keeping the bigger picture in mind makes her an invaluable asset for my business. Every recommendation she makes is tied back to actual outcomes, not just activity for the sake of it. She's someone I can hand a problem to and trust it will come back solved properly, on time, and without me having to chase it. If you're looking for someone who combines strategic thinking with genuine follow-through, Sarah is exactly who you want on your team.
✶ AISLING KANE, Nurse Director & Owner of The Skin Nurse ✱ @THESKINNURSEAUSTRALIA ✶
Then I met Sarah, and everything changed
✶ EVE COOTE, IBCLC & Owner of Best Start Lactation ✱ @BESTSTARTLACTATION_IBCLC ✶
Let's find the leaks.
One call. 30 minutes.
You'll leave knowing exactly where your business leaks time and money, and whether we work together or not.
